Both formulas are premium organic goat milk options made with European organic goat milk. Here is where they differ:

Jovie Goat keeps the formula closer to breast milk composition: lactose is the only carbohydrate (no maltodextrin, no starch), GOS prebiotics are included in every stage, and both DHA and AA fatty acids are present for brain and eye development. Jovie also carries halal, kosher, and Glyphosate Residue Free certifications — making it one of the most broadly certified goat milk formulas available.

Holle Goat Dutch adds maltodextrin and starch alongside lactose, sources DHA from algal oil (plant-based, but without AA), and does not include supplemental prebiotics. Holle's standout credential is its Demeter biodynamic certification — the most prestigious organic farming standard in Europe.

The bottom line: Holle's strength is in how its milk is farmed. Jovie's strength is in what actually ends up inside the can.

Jovie was founded in 2017 by a Dutch group dedicated to goat milk infant nutrition - a team with deep experience in the European goat milk formula industry. Jovie set out to build a cleaner formula from scratch — one centered on full-fat organic goat milk with no palm oil, no coconut oil, and no maltodextrin. Jovie formulas are produced in specialized, certified facilities in the Netherlands and Austria.

Holle is a Swiss company that has been producing organic baby food since 1933 — over 90 years. Holle was the first manufacturer in the world to produce Demeter-certified baby food and has built its reputation around biodynamic farming principles. The Holle Goat Dutch range is produced under Demeter biodynamic standards using European organic goat milk.

Both are serious, quality-focused companies. The difference in philosophy shows up in the formula: Jovie prioritizes a minimal, breast-milk-aligned ingredient list. Holle prioritizes farming certification and heritage.

Demeter is genuinely impressive from a farming and environmental perspective — it treats the farm as a self-sustaining ecosystem with strict animal welfare standards, including no dehorning. However, Demeter certifies the farming practice, not the finished formula. It does not address religious dietary compliance or herbicide residue testing in the final product.

Jovie's halal and kosher certifications are independently verified through its manufacturing partner (Buisman Zwolle in the Netherlands) [Note: Halal and kosher certification can vary by production batch and facility. We recommend contacting our customer support team at hello@themilkybox.com to confirm that the current batch in stock carries the certification your family requires.] Holle's infant formula range does not carry halal or kosher certification — an important distinction for families where religious dietary compliance is non-negotiable.

For a full breakdown of how organic certifications compare, read our best organic baby formula guide.

This is where the two formulas are most similar. Both use whole European organic goat milk as their primary ingredient. Both deliver A2 beta-casein protein, which is naturally easier to digest than the A1 beta-casein found in most cow milk. A2 protein does not produce the inflammatory peptide BCM-7 during digestion, which is why goat milk formula is often the first step families take when their baby shows discomfort on cow milk.

Both formulas produce smaller, softer curds in the stomach than cow milk, both are rich in medium-chain triglycerides (MCTs) for efficient fat absorption, and both contain naturally occurring oligosaccharides that are structurally similar to human milk oligosaccharides.

On protein and milk quality, these two formulas are essentially equal. The differences that matter are in what surrounds the milk — the carbohydrates, fats, DHA sources, and supplemental ingredients.

For more on why goat milk is gentler on sensitive stomachs, read our best goat milk formula guide.

Both formulas use organic sunflower oil and organic rapeseed oil alongside the natural goat milk fats. Neither uses palm oil or coconut oil — avoiding the calcium absorption and stool issues that palm oil can cause in infant formula.

The difference is proportion. Jovie's commitment to full-fat goat milk as the primary ingredient means the natural milk fats carry a larger share of the total fat profile, requiring less vegetable oil overall. This results in a shorter, cleaner ingredient list.

Holle Dutch Goat also starts with full cream goat milk powder but leans slightly more on the sunflower and rapeseed oils to meet its fatty acid targets.

Both formulas avoid the oils parents most commonly want to avoid. Jovie takes it a step further by also excluding coconut oil, which some parents prefer to avoid due to its high saturated fat content.

For more on oils in formula, see our guide to oils in baby formula.

This is the section that separates the two formulas most clearly — and where Jovie has a meaningful edge for parents who want the closest match to breast milk.

Jovie uses organic lactose as its only carbohydrate source. No maltodextrin. No starch. No corn-derived anything. Lactose is the primary carbohydrate in breast milk, and Jovie's decision to keep it as the sole carbohydrate source means the energy profile of the formula mirrors breast milk more closely than any goat formula that adds fillers.

Holle Dutch Goat uses organic lactose as the primary carbohydrate but adds organic maltodextrin in every stage and organic starch in later stages. Maltodextrin is a complex carbohydrate derived from corn or potato starch. It thickens the formula, adds creaminess, and helps babies feel fuller. It is not harmful — but it does move the formula's carbohydrate profile further from breast milk's natural composition.

For parents who want the simplest, most breast-milk-aligned carbohydrate profile, Jovie is the clear winner in this category.

For more on carbohydrates and sugars in baby formula, see our guide on sugar in baby formula.

Both formulas include DHA for brain and eye development, but the source and scope differ.

Jovie includes both DHA (omega-3) and AA (omega-6). Research suggests that DHA and AA together produce better cognitive development outcomes than DHA alone — which is one reason breast milk naturally contains both. Most European formulas include only DHA. Jovie is one of the few organic goat milk formulas that adds AA alongside it, bringing the fatty acid profile closer to breast milk.

Jovie sources both from fish oil. The fish oil is listed as an allergen on the packaging, which is worth noting for families with fish allergies.

Holle Dutch Goat includes DHA from algal oil — a plant-derived source. This is a genuine advantage for families who avoid fish-derived ingredients entirely. However, Holle does not include AA, meaning one of the two key fatty acids for brain development is absent from the formula.

If avoiding fish is essential, Holle wins on DHA source. If you want both DHA and AA — matching the breast milk profile — Jovie delivers what Holle does not.

Jovie adds GOS (galactooligosaccharides) prebiotics to every stage. GOS feeds the beneficial bacteria in your baby's gut and supports healthy digestion, immune development, and stool regularity — particularly valuable in the first year when the gut microbiome is still being established.

Holle Dutch Goat does not add supplemental prebiotics. It relies on the naturally occurring oligosaccharides in the goat milk itself.

Both goat milks naturally contain some prebiotic oligosaccharides, but Jovie's added GOS provides a measurable boost. For babies who have struggled with digestive irregularity, gas, or constipation, this added prebiotic support can make a noticeable difference.

For more on how prebiotics support infant digestion, read our probiotics for infants guide.

Both formulas cover the same three stages:

Identical stage structure. No advantage to either brand here. Both transition smoothly from birth through toddlerhood with age-appropriate nutrient adjustments at each step.

For preparation instructions across all stages, visit our formula prep guide. For guidance on when to move between stages, our toddler formula guide covers what to look for after 12 months.

Parents report that both formulas have a mild, creamy taste without the "goaty" flavor many worry about. Both dissolve well at the recommended water temperature and come with a scoop included.

Jovie has a slightly thinner, cleaner consistency — the natural result of not adding maltodextrin or starch. Many parents find this consistency closer to breast milk, which can help with the transition from breastfeeding.

Holle Dutch Goat is slightly thicker and creamier due to the maltodextrin. Some parents find the thicker texture keeps their baby more satisfied between feeds, particularly in later stages.

Neither formula has a strong or off-putting taste. Acceptance tends to be high for both

Both come in 800g (28 oz) cans — a direct apples-to-apples comparison. Pricing is similar and depends on bundle sizes and current promotions.

Both are available through The Milky Box with all-inclusive pricing for US customers — import duties, customs paperwork, and tracked shipping are all covered. No surprise fees at delivery. See our shipping policy for delivery details.

Both Jovie and Holle Dutch Goat are among the best goat milk formulas in the world. But if you compare them feature by feature, Jovie leads in more categories that directly affect what your baby actually consumes.

Not sure goat milk is right at all? If your baby has a confirmed cow's milk protein allergy (CMPA), goat milk may still trigger a reaction — the proteins are similar enough that cross-reactivity is common. For fully dairy-free options, explore Sprout Organic (plant-based, pea + rice protein) or Bébé M (hydrolyzed rice protein for confirmed allergies). Our best dairy- and soy-free formulas guide covers these in detail.

Compare all brands on our Baby Formula Comparison Chart.

This article focuses on Holle Goat Dutch because it is the most direct comparison to Jovie — same country of milk origin, same can size, same stage count.

Holle also offers a German version of its goat formula, which differs in a few ways: it comes in smaller 400g boxes, offers additional stages including a Stage PRE (for newborns) and Stage 4 (toddler milk from 12+ months), and sources milk from German farms. The ingredients are similar — maltodextrin and algal DHA are present in both versions.

If you specifically need a PRE stage or Stage 4, or prefer smaller packaging, the German version is worth considering.