Switched to Jovie: Kevin & Vincent Story, When the Air Turned Polluted - How Jovie Goat Became Part of a Healing Journey

While Cirebon's air pollution is not as severe as Jakarta's, it still posed significant health concerns for young Kevin. Beginning at just 1.5 years old (on 2023), Kevin experienced persistent flu-like symptoms, nasal congestion, and difficulty breathing—often relying on mouth breathing alone. These issues affected his growth and overall well-being. His mother, Tika Darum-Sadeli (affectionately known as Tika), grew increasingly concerned, especially when Vincent began exhibiting similar symptoms.

Determined to find lasting relief for their children’s respiratory struggles, Tika and her husband, Mr. Ronald Sadeli, sought help from several pediatricians and eventually consulted a lung specialist. After a thorough assessment, their youngest son, Kevin, was diagnosed with a low tolerance to air pollution—a condition increasingly common among children living in urban environments like Jakarta and, to a lesser extent, Cirebon. Although Cirebon's air quality is not as severely compromised as Jakarta’s, it still presents moderate pollution levels that can affect sensitive individuals, especially young children.

This diagnosis prompted a proactive, multi-pronged health strategy aimed at improving their sons’ respiratory resilience and overall well-being. The medical team recommended the following health protocols, which the family adopted as part of a new lifestyle:

Together, these strategies formed a comprehensive response to an invisible but pressing threat—urban air pollution. The family's efforts reflect a growing awareness that air quality issues extend beyond Jakarta and affect smaller cities like Cirebon as well. More than just medical protocols, these actions symbolize parental resilience and commitment to ensuring the healthiest possible start for their children in an increasingly polluted environment.

The Milky Box team verified the paediatrician’s suggestion with healthcare professionals in the Netherlands. Their recommendation was supported by medical expertise and academic literature, affirming the potential benefits of goat milk for children with sensitive respiratory conditions (Haenlein, 2004; GINA, 2022).

Note from The Milky Box Team

Every child's health journey is unique. If you are considering switching to a goat milk formula, consult your paediatrician to determine the most suitable option for your child

     1. "Air Quality and Respiratory Health in Children"

      2. "Air Pollution During Infancy and Lung Function Development into Adolescence: 

         The Role of Exposure Timingand Susceptibility"

     3. "Air Pollution and Lung Function in Children"

     1. Goat Milk as an Immune System Booster

Goat's milk (GM) is increasingly recognized for its nutritional and medicinal benefits, especially as an immune system booster. It contains A2 beta-casein, making it structurally similar to human milk and suitable for vulnerable populations like infants, pregnant women, and the elderly. GM is rich in bioactive compounds, immunoglobulins, and nutrients such as calcium, vitamin A, and selenium, all of which contribute to enhanced immunity, improved digestion, and better cardiovascular health. Moreover, it is less allergenic and easier to digest than cow's milk due to its smaller fat globules and lower lactose content (Panta et al., 2021).

The milk offers potent immunological and antimicrobial benefits. It contains antimicrobial peptides derived from caseins and other compounds like medium-chain triglycerides (MCTs) and conjugated linoleic acid (CLA), which have shown efficacy against pathogenic bacteria and allergic reactions. Selenium in GM plays a key role in enhancing immune responses and preventing oxidative stress. GM's high buffering capacity and oligosaccharide content also contribute to gastrointestinal health by supporting gut microbiota and reducing inflammation (Panta et al., 2021).

In conclusion, GM stands out as a functional and nutraceutical food with substantial health advantages. Its rich profile of vitamins, minerals, enzymes, and bioactive compounds supports immune, digestive, and cardiovascular systems. The milk's compatibility with sensitive groups and its medicinal properties make it a strong candidate for dietary interventions across various age groups and health conditions. As global production increases, especially in developing countries, GM's role in human health and nutrition continues to gain scientific and public recognition (Panta et al., 2021).

A study published in Frontiers in Immunology explores the immunological benefits of goat milk (GM) consumption during pregnancy and lactation, particularly in enhancing immune responses and reducing allergic airway inflammation in offspring. The researchers found that GM intake led to elevated production of immunoglobulins and enhanced phagocytic activity, suggesting a strengthened innate and adaptive immune system (Kao et al., 2020).

The research also highlights the impact of maternal diet on the gut microbiota of offspring. GM intake was linked to an increased presence of beneficial gut bacteria such as Akkermansia muciniphila, Bacteroides eggerthii, and Parabacteroides goldsteinii. These changes are associated with improved metabolic and anti-inflammatory profiles, further supporting the idea that maternal nutrition can shape long-term immune health through microbial pathways (Kao et al., 2020).

     2. Goat Milk Reducing Allergic Airway Inflammation

Significantly, maternal GM consumption was associated with a reduction in allergen-induced airway inflammation in offspring. This suggests that the transfer of enhanced maternal immunity through diet could have protective effects against respiratory allergic conditions like asthma. The findings imply that GM may provide a dietary means to promote immune resilience in early development (Kao et al., 2020).

In conclusion, this study emphasizes the potential of goat milk as a functional food during pregnancy, promoting immune system development and offering protective benefits against allergic diseases in offspring. These insights pave the way for considering dietary interventions as part of preventive healthcare strategies for early-life immune support (Kao et al., 2020).

     3. Goat Milk Managing Infections and Immune-Related Conditions

Immunomodulatory activity of Lactobacillus rhamnosus strains isolated from goat milk: impact on intestinal and respiratory infections by Foligné et al. (2010) explores how different strains of Lactobacillus rhamnosus, commonly found in dairy products like goat milk, affect the immune system. The researchers aimed to identify strain-specific immune responses, particularly in the context of preventing or mitigating infections. Their investigation revealed that although all strains share certain core traits, individual strains vary significantly in how they modulate immune functions, suggesting that tailored use of specific strains could optimize health outcomes.

To evaluate immunomodulatory properties, the researchers used human peripheral blood mononuclear cells (PBMCs) to measure cytokine production. Some L. rhamnosus strains enhanced anti-inflammatory responses by stimulating the release of IL-10, while others increased pro-inflammatory cytokines such as IL-12 and TNF-α (Foligné et al., 2010). These differences in cytokine profiles indicate that selecting the right probiotic strain is crucial when aiming to influence immune responses effectively, especially in the context of gut and respiratory health.

The study further examined the role of these strains in regulating T-cell responses, focusing on the balance between regulatory T cells (Tregs) and T-helper 1 (Th1) cells. Certain strains favored Treg differentiation, helping maintain immune tolerance and control inflammation, while others promoted Th1 responses, which are vital for defending against infections (Foligné et al., 2010). These insights suggest that different L. rhamnosus strains may offer targeted support against both intestinal and respiratory infections, depending on their immunological effects.

In summary, Foligné et al. (2010) demonstrate that L. rhamnosus strains from goat milk exhibit varied immunomodulatory activities with potential clinical relevance. Their findings highlight the importance of precise strain selection in probiotic development for managing infections and immune-related conditions. This research contributes to the growing evidence that diet-based interventions using tailored probiotic strains can support both intestinal and respiratory immune health.

In Cirebon, West Java, Indonesia, a young family faced a growing health concern as their sons, Kevin and Vincent, began experiencing persistent respiratory symptoms tied to urban air pollution. Despite Cirebon having milder air quality issues than Jakarta, the impact on Kevin—who struggled with nasal congestion and mouth breathing from an early age—was significant. After consultations with multiple pediatricians and a lung specialist, Kevin was diagnosed with a low tolerance to air pollution. This led the family to adopt a holistic approach that included air purifiers, regular nature visits, medication, swimming, and a pivotal dietary change: switching from cow’s milk to goat milk formula.

However, finding a goat milk option that was free from additives and strong odors proved difficult—until relatives in the Netherlands introduced them to Jovie Goat Stage 3. Within a month of switching, Kevin and Vincent showed remarkable improvements, including reduced phlegm, better sleep, and restored nasal breathing. These benefits aligned with scientific literature highlighting goat milk’s immune-boosting properties, anti-inflammatory effects, and its suitability for children with respiratory sensitivities.

Research supports the Sadeli family's experience. Goat milk contains A2 beta-casein, bioactive compounds, and immune-supportive nutrients that help reduce allergic airway inflammation and support gut health. Further studies confirm its role in enhancing immune development in early life, particularly when consumed during pregnancy or infancy. Additionally, probiotics derived from goat milk, like Lactobacillus rhamnosus, demonstrate potential for managing respiratory and intestinal infections through strain-specific immune modulation.

Though Jovie Goat is a premium product, the Sadeli family views it as a worthwhile investment in their children's health. Their story reflects a growing recognition of how personalized nutrition—backed by science—can offer real solutions in environments affected by air pollution. As emphasized by both pediatricians and research, dietary interventions like Jovie Goat may play a valuable role in promoting immune resilience and respiratory health from the earliest stages of life.

Note & Acknowledgment

All photos featured in this material have been kindly provided by Mum. Tika, with her full consent. Her generous contribution supports her personal mission:

to help raise awareness among fellow mothers about the hidden dangers of air pollution on children's health, and to share the positive impact that goat milk has had on her child’s well-being.

We are deeply grateful for her openness and commitment to supporting other parents on their wellness journey.

Jovie's goat milk formula is made from organic whole goat milk, naturally rich in A2 proteins and medium-chain fatty acids, which are known for their easy digestibility. This makes it a suitable option for infants with sensitive tummies or those who may not tolerate cow's milk well. The formula is free from palm oil, soy, maltodextrin, and coconut oil, and includes essential nutrients like DHA and AA for brain and vision development, as well as prebiotics (GOS) to support gut health

Jovie offers goat milk formulas in three stages:

Stage 1 (0–6 months): Suitable from birth, providing complete nutrition for infant

Stage 2 (6–12 months): Tailored for the nutritional needs of older infants.

Stage 3 (12+ months): Designed for toddlers, supports their continued growth & development.

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Foligné, B., Daniel, C., & Pot, B. (2010). Immunomodulatory activity of Lactobacillus rhamnosus strains isolated from goat milk: Impact on intestinal and respiratory infections. International Journal of Food Microbiology, 141(1–2), 1–10. https://doi.org/10.1016/j.ijfoodmicro.2010.03.017

Gauderman, W. J., Urman, R., Avol, E., Berhane, K., McConnell, R., Rappaport, E., ... & Gilliland, F. (2021). Air pollution and lung function in children. Journal of Allergy and Clinical Immunology, 148(6), 1421–1427. https://doi.org/10.1016/j.jaci.2021.09.001

Gehring, U., Gruzieva, O., Agius, R. M., Beelen, R., Custovic, A., Cyrys, J., ... & Heinrich, J. (2020). Air pollution during infancy and lung function development into adolescence: The role of exposure timing, sex and susceptibility. Environment International, 143, 105918. https://doi.org/10.1016/j.envint.2020.105918

Haenlein, G. F. W. (2004). Goat milk in human nutrition. Small Ruminant Research, 51(2), 155–163. https://doi.org/10.1016/j.smallrumres.2003.08.010

Kao, H.-F., Wang, Y.-C., Tseng, H.-Y., Wu, L. S.-H., Tsai, H.-J., Hsieh, M.-H., ... & Wang, J.-Y. (2020). Goat milk consumption enhances innate and adaptive immunities and alleviates allergen-induced airway inflammation in offspring. Frontiers in Immunology, 11, 184. https://doi.org/10.3389/fimmu.2020.00184

Panta, R., Paswan, V. K., Gupta, P. K., & Kohar, D. N. (2021). Goat’s milk (GM), a booster to human immune system against diseases. In Goat Science – Environment, Health and Economy. IntechOpen. https://doi.org/10.5772/intechopen.97623

Pediatrics Association. (2021). Benefits of physical activity for children. National Pediatric Health Journal, 18(4), 201–210.